Portfolio Building Presentation
Today I gave a presentation on portfolio building followed by a demonstration on photographing printed designs at Minnesota State University Moorhead. I’ve always been a firm believer in community and sharing knowledge to help others grow. That’s the part of educating that I love, and it’s something I take seriously. I am honored to have been asked to come back for the third time in two months to speak to different groups of emerging artists to help prepare them for what’s coming up on the road ahead.
Most artists will say that their journey is completely 100% unique and, while that’s somewhat true, most artists still experience a few milestone moments- like portfolio building. It was a pleasure to talk with students about my experiences with portfolio building and to put their minds at ease. Yes, portfolio building is hard, however, it’s an experience where most artists come out better for it. Truly, it’s not as scary as everyone thinks it is.
During my presentation, we talked about photographing printed pieces. Why? Because it’s important to show future employers and clients that you care about craftsmanship. I chose to highlight, what I think are, two well thought out brands, Caribou Coffee and Indeed Brewing, because their branding is exceptional. I wanted to show students that everyday things, like coffee cups and beer cans, are all part of a bigger picture. Getting students used to thinking about brands as a whole, as opposed to focusing solely on one item (like the coffee cup) opens them up to the possibility of cross selling and filling the marketing gaps.
I brought with some items from each brand to showcase how someone could photograph their packaging in a way that increased the output of visual content. We talked about starting small and coming up with a plan to expand the branding into a project with more breadth. At the same time, I showed students how to photograph things from multiple angles to help get their creative juices flowing.
At the end of the day, the goal was to come up with something that was blog-post-worthy. Mission accomplished.
If you want help building the perfect portfolio, shoot me an email (haleyfrostphotography[at]gmail.com) and we’ll get the conversation started.
Here are some of my favorite shots from today.
As a bonus, here are some of the images of the white paper I created for the students as a takeaway.